The ProDesign Denmark Eyewear Story
ProDesign Denmark is the pioneering eyewear company founded in Aarhus, Denmark in 1973.
Today, after more than 40 years in the industry, ProDesign continues to deliver fresh and dynamic eyewear concepts that combine functionality and visual expression while remaining true to our Danish design heritage.
"LOVE FOR OUR HERITAGE"
We are known for our comfortable yet stylish eyewear. We stay true to our Danish design heritage with its focus on functionality, clean lines and good craftsmanship.
Every item in the new collection highlights the seamless merging of form and function. Each new pair features unique and vibrant aesthetic characteristics complemented by visible technical functions incorporated into its overall look, standing strong a bold and independent new design.
Yet, we stay true to who we are by the continued use of our most popular signature hinges and metal combinations together with new innovative solutions.